Companies are committed to integrate sustainability initiatives as part of their business objectives and operations due to the rapid growth of social and environmental issues. However, sustainability initiatives in Malaysian companies can still be seen as low as compared to other western companies since they are not realizing the impact derived from it. Thus, the purpose of this paper is to assess the impact of actual sustainability initiatives in the plantation industry and to study whether there is any gap between the perceptions of companies regarding the importance of sustainability initiatives and the actual sustainability initiatives in companies. Plantation industry have been chosen in this study since the plantation sector is considered one of the biggest employers in Malaysia and one with uncontested effects on the environment and society. This study is based on the views of senior managers. The cross-sectional method and questionnaires are used to gather data from the respondents. The data obtained are analyzed using the descriptive analysis and multiple regressions. The finding shows that only the environmental initiatives has a positive significant impact on companies, and other sustainability dimensions which are the community, marketplace and workplace either have a negative relationship or are insignificant impact on companies. The result from the gap analysis shows a considerable gap existed between the perceived importance and actual initiatives, indicating that there is room for improvements. This study will provide ample information regarding the actual initiatives that have been practised by companies and their impact on the companies.
