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THE STUDY OF THE RELATIONSHIP BETWEEN SERVICE QUALITY AND THE CUSTOMER SATISFACTION AT PEJABAT PENGARAH TANAH DAN GALIAN WILAYAH PERSEKUTUAN (PPTG WP)


There are numerous establishment and development of government departments, agencies as well as private sectors in offering and delivering a variety of services to the customers. The diversity of demands from customers has led service sector organizations and firms in structuring several plans and strategies in attaining the satisfaction of customers towards receiving services offered to them as well as to improve the quality of service so that complaints from customers can be avoided or reduced. Based on land ownership from PPTG WP’s Management Services Sector report, it is estimated about 170,000 of land owners under the area of PPTG WP. It is critical for PPTG WP to cater demands from land owners as well as customers to fulfill their expectation. Questionnaires were distributed to 384 respondents in PPTG WP. Quantitative analysis was carried out using SPSS statistical measures. The study shows that there is a relationship between responsiveness and customer satisfaction, attitude and customer satisfaction, also in skills and customer satisfaction. However, skills is seen as the most contributing factor to customer satisfaction. It is necessary to conduct a research on customer satisfaction in an organization in order to identify and observe contributing factors to customer satisfaction in achieving a high quality of service delivery to customers, as well as attaining organization’s goals and objectives.

  • NUR JANNAH BINTI SHAARI
  • June 2016
  • Executive Master of Administrative Science (EMAS)
  • Shah Alam, Selangor
  • BLK THESIS FSPPP
  • 18
  • Completed
Supervisor

List of Supervisor

DR AZMA ASNAWI SHAH ABD HAKIM

PROF. MADYA DR AHMAD NAQIYUDDIN BAKAR

Associate Professor

Dr Ahmad Naqiyuddin Bakar is an Associate Professor at Faculty of Administrative Science and Policy Studies, Universiti Teknologi MARA, Shah Alam Selangor.

ahmadnaqiyuddinahmad naqiyuddindr ahmad naq
  • Faculty of Administrative Science and Policy Studies
  • 03-55435869
  • PhD in Public Policy: ICT and Digital Convergence
About

DiTIS is a short form of FSPPP’s Dissertations and Theses Inventory System. Since the establishment of FSPPP, the faculty has produced volumes of post-graduate and undergraduate dissertations and/or theses. Therefore, there is a dire need to establish a database to manage these high volumes of dissertations and theses.

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