The introduction of Web 2.0 shows the increase of Social Networking Services (SNSs) such as Facebook, Instagram and Twitter. These have been widely used and have become a part of daily life. It is a network of communication tools whereby users can create comments, share videos, share photos and other media forms. These tools have enabled people to share their personal lives online. Facebook is one of the popular social networking sites that allow anybody to sign up and communicate easily. Users can post very specific personal details, trending issues or opinions. Facebook is different from other SNSs as it is centred at the user, it is articulated around users without having specific objectives. It is closely linked to the everyday life of a user. It allows users to interact with other people whether they are known or just new virtual friends. This study aims to examine the level of intention in using Facebook, by employing Technology Acceptance Model as the form of measurement. Three factors studied are social influence, perceived usefulness and perceived ease of use. These factors are looked at in measuring the intentions of using Facebook. The roles of trust in moderating these relationships are also explored. Students representing youth are the target group of this study as youth contributes to the largest number of Facebook users. The results show that perceived usefulness is the most significant contributing factor, followed by perceived ease of use and social influence towards the intention to use Facebook. The moderating role of trust is proven in this study.
