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SOCIAL MEDIA USE INFLUENCE WORKER’S PRODUCTIVITY: A CASE OF DEPARTMENT OF STATISTICS SELANGOR


Prime Minister in his recent speech said that civil servants need to use social media channels to convey information about the public policy of government. Particularly in Malaysia, the social media has opened a new space of opportunity to almost everyone because of its ability to make feasible of communication in cyberspace, or by connecting people worldwide regardless of any boundaries and borders. This study attached into a case study at the Department of Statistics Malaysia, Selangor which is under the Prime Minister Department in order to test whether the use of social media effected positive or negative on worker's productivity. A random sample of 134 staffs in Department of Statistics Malaysia, Selangor. The main objective of this study is to identify social media effects on worker’s productivity at workplace using four constructs which are information seeking behavior, hedonic activities, sustaining of strong ties and knowledge sharing. These behavior of social media users are significant in explaining the social media impact or factor contributing of social media and work performance were examined. Result show that social media use increase worker's productivity at workplace and it also founded that knowledge sharing behavior as the most construct that influence on increase worker's productivity, followed by sustaining strong ties, information seeking behavior, and hedonic activities behavior. The paper provides recommendations to the organizations how to foster and give more attention to worker's for use social media for work purposes.

  • MOHD HAFIZ BIN AMIN
  • June 2016
  • Executive Master of Administrative Science (EMAS)
  • Shah Alam, Selangor
  • BLK THESIS FSPPP
  • 1
  • Completed
Supervisor

List of Supervisor

DR TUAN NOORIANI BT TUAN ISMAIL

Senior Lecturer

Dr T. Nooriani is a senior lecturer at FSPPP, UiTM Shah Alam

Dr Tuan NoorianiDr TuanTuanNooriani
  • PhD in Corporate Administration
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DiTIS is a short form of FSPPP’s Dissertations and Theses Inventory System. Since the establishment of FSPPP, the faculty has produced volumes of post-graduate and undergraduate dissertations and/or theses. Therefore, there is a dire need to establish a database to manage these high volumes of dissertations and theses.

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