As Malaysia is on its track to stand par with other countries in becoming one of the world’s Halal Hubs by the year of 2020, however there are still many issues need to be address and one of the issue is on Muslim consumer commitment to purchase Halal-label food. Therefore, this paper is an outcome of a research project investigating the scenario about the key attributes that influences Muslim consumer commitment in purchasing the Halal-label food products. Researcher had taking initiative to take the relevant three (3) of the key attributes which based on the literature reviews. There are four (4) objectives being constructed such as to measure Muslim consumer commitment to purchase Halal-label food products, to determine the relationship between the key attributes of Halal- label towards Muslim consumers commitment to purchase Halal-Label food products, to identify which key attributes that contributes most towards Muslim consumer commitment to purchase Halal-label food products lastly to examine the role of gender towards consumer commitment to
purchase Halal-label food products. A set of conceptual framework has been constructed to illustrate the link between the variables. In this study, a set of questionnaires were being distributed to 420 Muslim respondents living in Selangor.
Researcher has been using the Likert –scale questions to answer the questions. In addition to that, the data that being collected being analyzed by using the Statistical Package for the Social Sciences (SPSS) version 19.0. In the end of the study, the researcher found out that the Religiosity being the attribute that most influence the Muslim consumer to purchase Halal-label food products. Lastly, the study also revealed that there was no significant different in the role of gender between male and female in terms of their commitment to purchase Halal-label food products.