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THE DETERMINATION OF SERVICE QUALITY TOWARDS QUALITY PUBLIC TRANSPORTATION IN SHAH ALAM, SELANGOR


This research is about the determinant of service quality dimensions towards quality public transportation in Shah Alam, Selangor. The objective of this research is to determine the service quality dimensions relationship between independent variables such as reliability, assurance, tangibility, empathy and responsiveness and dependent variable that is quality. Data were collected from 300 public transporters in Shah Alam. In this study, convenience sampling was used which only 200 respondents were returned the questionnaire. This research used the Descriptive Statistic (Measure of Central tendency), Factor Analysis, test of Reliability, test of
Linearity, and Pearson’s Correlation in order to analyze the data gathered by using Statistical Package for Social Sciences (SPSS) version 20.0. The result indicates there are positive correlations between service quality (empathy, responsiveness, assurance and tangibility) and quality. The findings of the research showed that the public transporters evaluated service quality to low degree of correlation with quality public transportation in Shah Alam, Selangor.

  • NORSHAHIDA BINTI MD MOKHTAR
  • December 2015
  • Executive Master of Administrative Science (EMAS)
  • Shah Alam, Selangor
  • BILIK THESIS FSPPP
  • 2
  • Completed
Supervisor

List of Supervisor

DR TUAN NOORIANI BT TUAN ISMAIL

Senior Lecturer

Dr T. Nooriani is a senior lecturer at FSPPP, UiTM Shah Alam

Dr Tuan NoorianiDr TuanTuanNooriani
  • PhD in Corporate Administration
About

DiTIS is a short form of FSPPP’s Dissertations and Theses Inventory System. Since the establishment of FSPPP, the faculty has produced volumes of post-graduate and undergraduate dissertations and/or theses. Therefore, there is a dire need to establish a database to manage these high volumes of dissertations and theses.

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