This study was a comparison study which focuses on
the application of Carroll’s Pyramid in enhancing good Corporate Social
Responsibility practices in Telekom Malaysia. It compares internal and external
stakeholder of Telekom Malaysia. The purpose of the study is to determine the
level of corporate social responsibility practices in relation with internal
and external stakeholders in Telekom Malaysia. Besides, this study also
examines the relationship between Carroll’s Pyramid (economic, legal, ethical
and philanthropic) in enhancing good corporate social responsibility practices.
On top of that, this study recognizes the main component of Carroll’s Pyramid
that influences the good CSR practices in Telekom Malaysia. Lastly, the
differences between internal and external stakeholders in moderating the
relationship of Carroll’s Pyramid in enhancing good corporate social
responsibility practices was identified. This study used stratified random
sampling technique in distributing the questionnaire which the sample size for
this study was 300 respondents. The respondents of internal and external
stakeholders were distributed equally. It was found that both stakeholders
perceived that Telekom practice good corporate social responsibility though
there was a bit difference between internal and external stakeholder. The
finding shows that Carroll’s Pyramid of CSR could not enhance good corporate
social responsibility practices in Telekom Malaysia since only economic and
legal shows significant influence while ethical and philanthropic shows no
significant influence. Legal responsibility was the main component that
influences Telekom social responsibility practices. Besides, CSR practices in
Telekom could not be influence by the stakeholders group. Finally, it was
recommended that Telekom should communicate corporate social responsibility
practices to stakeholders and include Carroll’s pyramid in strategize the CSR
practices in the company. Lastly, stakeholder engagement such as dialogue and
partnership also important in enhancing good CSR practices.