logo logo-alt
Login
  • Home
  • FAQ
  • About
  • Contact

STRATEGIC POSITIONING OF FELDA GROUP TOWARDS ACHIEVING COMPETITIVE ADVANTAGE


The concept of strategic positioning as a fundamental element in strategic management is used to understand how one important segment of publci sector organisations, FELDA Group, a key player in the plantation industry, determines its strategic positioning towards achieving a competitive advantage. With the emergence of two dominant yet competing perspectives, the industrialist organisations (IO) view theory (Porter, 1980,1985) and the resource-based view (RBV) theory (Wernerfelt, 1984;Barney, 1991) are used to examine the relationships. This research aims to examine the determinants that from the bases of strategic positioning towards achieving a competitive advantage. this research examines the moderating variable that could affect the relationship between the determinants of strategic positioning and achieving competitive advantage, namely the organisations' age. A triangulation approach combining questionnaire and interview was used in the study. there were 1`62 completed questionnaire returner but only 150 were usable. To support the results from the quantitative data, semi-structured interviews were conducted with 2 Board Member of FELDA Group, who have broad and extensive perspective of the present situation of strategic management practices representing the influential group. The study found that the internal strategic capabilities factors in FELDA Group were highly influencing the achievement of competitive advantage. the focus of the FELDA Group managers has been to enhance the organisations' performance and generate competitive advantage by strengthening its internal strategic capabilities factors in terms of human resources, financial position, leadership, organisational culture and organisational structure. Results also indicated that organisation's age was significantly moderated the relationship between stakeholders' influences expectations factors and achieving competitive advantage.

  • MOHD NAZIR BIN RABUN
  • February 2014
  • Masters of Administrative Science (MAS)
  • Shah Alam, Selangor
  • BIILIK THESIS, FSPPP
  • 14
  • Completed
Supervisor

List of Supervisor

PROF. DR ZALIHA BTE HUSSIN

Professor

Dr Zaliha Hussin is a Professor at Faculty of Administrative Science and Policy Studies, Universiti Teknologi MARA, Shah Alam Selangor.

zalihazaliha hussindr zaliha
  • Faculty of Administrative Science and Policy Studies
  • 019-2424714
  • PhD in Social Policy
About

DiTIS is a short form of FSPPP’s Dissertations and Theses Inventory System. Since the establishment of FSPPP, the faculty has produced volumes of post-graduate and undergraduate dissertations and/or theses. Therefore, there is a dire need to establish a database to manage these high volumes of dissertations and theses.

Visitor Statistics
» 2 Online
» 67 Today
» 46 Yesterday
» 370 Week
» 611 Month
» 9193 Year
» 70359 Total
Record: 6280 (14.09.2021)
Links
  • Home
  • FAQ
  • About
  • Contact

Copyrights © 2025 All Rights Reserved by FAKULTI SAINS PENTADBIRAN & PENGAJIAN POLISI UiTM.

Change Password