Corporations need to realize that in order to achieve their primary objective, they need to consider their responsibility towards society and environment. However, there are still a lot of unethical businesses that ignore their stakeholders’ interest in order to obtain short term profits. The level of CSR awareness has been increasing among consumers because nowadays people are becoming more educated as information and knowledge are becoming easily accessible. Therefore, businesses need to aware that their involvement of CSR practices in certain extent does affect the consumer buying behaviour. This paper examines the level of consumer buying behaviour, the relationship between CSR practices and consumer buying behaviour, the main elements that influence the consumer buying behaviour, and the role of gender in moderating the relationship between the CSR practices and consumer buying behaviour. This research used quantitative method and 241 questionnaires were collected for analysis. After the analysis have been made by using SPSS, it was found that there are high level of consumer buying behaviour towards the socially responsible companies. The high level of CSR awareness among consumers can also be shown as it was found that there are positive relationship between all the CSR practices (economic, legal, ethical, and philanthropic) and the consumer buying behaviour. However, based on Malaysians’ perspective, the main element of CSR practices that influences the consumer buying behaviour is economic. While it was found that gender does not moderate the relationship between CSR practices and consumer buying behaviour as nowadays, all people regardless of male or female are aware of the importance of each elements of CSR practices for the sustainability of businesses in the long run.
