This study is being carried out to investigate the awareness on purchasing halal
cosmetics and personal care products among Muslim students in Universiti Teknologi
Mara Shah Alam campus. It emphasizes on the factors that contributes towards the
awareness on purchasing halal cosmetics and personal care products..By conducting
this research, the researcher could identify in what extent the factors will affect the
awareness on purchasing halal cosmetics and personal care products. There are three
factors that contribute towards the awareness on this study which are halal logo,
religious belief and exposure. Apart from that this study shows how gender as
moderating variable effects towards awareness. The validity and reliability of research
instruments was established and data was collected from the Muslim students at
Universiti Teknologi Mara Shah Alam campus. Pearson Product Moment correlation
statistical, multiple regression analysis and PROCESS SPSS by Hayes was used to
analyse the data in this study. Hence, the findings show that, there are relationships
between halal logo, exposure and religious belief in UITM Shah Alam. Religious
belief had been identified as the most important factor that contributes towards the
awareness on purchasing halal cosmetics and personal care products and there is
moderation effect between gender, exposure and awareness on purchasing halal
cosmetics and personal care products
