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FACTORS THAT INFLUENCE INVESTMENT DECISION MAKING AMONG POTENTIAL INDIVIDUAL INVESTORS IN MALAYSIA


Individual investments behaviour is concerned with choices about purchases of small amounts of securities for his or her own account. Decision tools often support investment decisions. It is assumed that information structure and the factors in the market systematically influence individuals‟ investment decisions as well as market outcomes. Decision tools often support investment decisions. It is assumed that information structure and the factors in the market systematically influence individuals‟ investment decisions as well as market outcomes. Investor market behaviour derives from psychological principles of decision making to explain why people buy or sell stocks. These factors will focus upon how investors interpret and act on information to make investment decisions. The purpose of the study was to identify the factors that influence investment decision making among potential individual investors in Malaysia. Three behavioural factors might influence investment decision making which are accounting-information, firm-image coincidence and personal-financial-needs. A set of questionnaire was distributed to 384 potential investors in Malaysia specifically in housing area of Klang Valley as population of this study. Based on the findings, it showed that there is positive relationship between accounting-information, firm-image-coincidence and personal-financial-needs in investment decision making. Hence, between these three behavioural factors, accounting-information, firm-image coincidence and personal-financial-needs, the main influential factor is accounting-information. This study also proposed a future research for investment decision making and give implications to the potential investors, community, organization, policy makers and investment practitioners.

  • ATIQAH ZULAIKA AHMAD ZAIDI
  • June 2018
  • Master of Corporate Administration (MOCA)/GRAD ICSA
  • Shah Alam, Selangor
  • BILIK THESIS FSPPP, SHAH ALAM
  • 24
  • Completed
Supervisor

List of Supervisor

DR HAJAH NOR SUZIWANA BINTI HJ TAHIR

Senior Lecturer

Dr Nor Suziwana is a senior lecturer at Faculty of Administrative Science and Policy Studies, Universiti Teknologi MARA, Shah Alam Selangor.

suzisuziwananorsuziwana
  • Faculty of Administrative Science and Policy Studies
  • 03-55435988
  • PhD in Business Administration
About

DiTIS is a short form of FSPPP’s Dissertations and Theses Inventory System. Since the establishment of FSPPP, the faculty has produced volumes of post-graduate and undergraduate dissertations and/or theses. Therefore, there is a dire need to establish a database to manage these high volumes of dissertations and theses.

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