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FACTORS INFLUENCE INTENTION TO PURCHASE ONLINE AMONG MALAYSIAN CONSUMERS


The goal of this study is to investigate the factors influencing the intention to purchase online among Malaysian consumers. This research used convenience sampling method that involves 281 Malaysians citizen, that use online shopping platform such as Shopee, Lazada, Alibaba, FashionValet and other online shopping platform. This research is intended to establish the important relationship between variables that influence intention to purchase online such as financial risk, product risk and subjective norm and its correlation with consumer intention to purchase online. The results of this study indicate that product risk and subjective norm has played significant relationship in influencing the consumer intention to purchase online. Financial risk has not significantly influenced the consumer intention to purchase online. Therefore, this study suggested that the customer must be aware on the privacy term of the online seller, the seller must have good return policies stated for their purchased goods and sellers are suggested in using Financial Process Exchange (FPX) to ensure safety of their financial information

  • FATIN NORDIANA BINTI OTHMAN & PUTERI NURUL ANASTASIA BINTI ROHAIZAD 2019717581
  • February 2021
  • Bachelor of Administrative Science (Hons)
  • Seremban, Negeri Sembilan
  • FSPPP SEREMBAN 3
  • 5
  • Completed
Supervisor

List of Supervisor

DR NURUL HIDAYANA MOHD NOOR

Senior Lecturer

Dr. Nurul Hidayana is a senior lecturer at the Faculty of Administrative Science and Policy Studies, UiTM. 

  • Universiti Teknologi MARA (UiTM) Cawangan Negeri Sembilan, Kampus Serembann
About

DiTIS is a short form of FSPPP’s Dissertations and Theses Inventory System. Since the establishment of FSPPP, the faculty has produced volumes of post-graduate and undergraduate dissertations and/or theses. Therefore, there is a dire need to establish a database to manage these high volumes of dissertations and theses.

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