Environmental problems such as pollution, solid waste management, depletion in
resources, global warming, and climate change urge business in create environmental
products such as green products which considered as an effective way to solve
environmental issues. In this research, it is to study the effectiveness on green products
consumption among household in Seremban. The purposed of this research was to examine
the relationships between independent variables (level of knowledge, level of income and
level of compliance on environmental regulations) and the impact on green products
consumption among household with some factors. The researchers provide literature
review and conceptual framework based on the definition of green products consumption
related with the level of knowledge, the level of income, and the level of compliance on
environmental regulations. This research methodology provides data collection using
cross- sectional study of quantitative, 5 Likert scale of questionnaires which distributed to
300 respondents of Seremban household, and simple random sampling. Through the
findings, all data will be gathered using the Statistical Package for Social Science (SPSS)
which the descriptive output will be used to discuss further on the relationship between the
impact on green products consumption and its determinants, then suggesting
recommendations, analyze its limitations and future studies. As conclusion, the purpose of
this research is to study the relationship between the impact of green products consumption
and its variables then examined the effectiveness on green products consumption among
household in Seremban, Negeri Sembilan.
