Solid waste has risen dramatically around the world for decades, and there are no signs of
slowing down. By 2050, solid waste generation in the world is expected to rise by
approximately 70% to 3.4 billion metric tons. This is due to a number of factors, including
population growth, rapid urbanisation, and economic development, as well as consumer
shopping habits especially during this covid-19 pandemic. Recycling is one of the effective
strategies to reduce the solid waste in our environment. In Malaysia, to solve the problem,
this 3R program (Reduce, Reuse, and Recycle) was introduced by Solid Waste
Management and Public Cleansing Corporation (SWMPC). Hence, the objective of this
research is therefore to identify the factors that influenced the intention of recycling among
university students in Malaysia. Three hypotheses were conducted, which included three
factors: attitude, subjective norms and perceived behavioural control that can influence the
recycling intention among Malaysian university students. 300 students were randomly
chosen to complete the questionnaire during this study. A quantitative survey and a cross-
sectional study are used to achieve the objective of the study. The findings reflect a strong
connection between all variables and the desire to recycle.
