According to Morsing and Schultz (2006), the potential for commercial gain from the
internal and external communications of Corporate Social Responsibility efforts has been
highlighted in the research. More and more companies are launching corporate social
responsibility (Corporate Social Responsibility) programs to improve their management
methods and public image. According to Macharia (2012), corporate social responsibility
(Corporate Social Responsibility) is an activity in which a company's public image can be
enhanced. If social responsibility (Corporate Social Responsibility) activities are executed
well emotionally, it can captivate the brand to people's minds and hearts. However, it is
essential to remember that social responsibility (Corporate Social Responsibility) is not
about payments. Instead, it is an effort by businesses to allocate their resources to assist in
the development of mutually beneficial and long-term relationships with the communities
they deal with to get a good result. This study aims to identify the factors that influence
youth participation in Kuala Selangor, Selangor. The findings indicate a low level of
psychological well-being as the mean value and standard deviation are 4.623 and 0.997,
respectively. Next, the findings indicated a significant relationship between self-awareness
(r = 0.732, p < 0.000), self-motivation (r = 0.682, p < 0.000), and self-interest (r = 0.826, p
< 0.000). The coefficient of determination or R Square has the value of 0.528, which shows
that 50% of the independent variables in the study describe the coefficient determination
variation of the factor influencing youth participation in corporate social responsibility with
the significant value of 0.000 and the F value of 133.595. Therefore, it can be assumed that
50% of the factors that influence youth participation in corporate social responsibility in
Kuala Selangor were influenced by the determinants in this study. The most contributing
factor influencing youth participation in corporate social responsibility is self-interest with
a Standardized Coefficient (Beta) value of 0.482. The data and information on this research
subject were gathered using a questionnaire with questions based on the dependent and
independent variables. The qualitative approach was chosen because it is an excellent way
to gather data when the researcher knows what the needs, criteria, and how to quantify the
variable are. Simple random sampling is used to carry out this study which is more reliable
with the primary purpose. This study’s findings are beneficial in the context of corporate
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social responsibility to the Ministry of Corporate Affairs (MCA), Ministry of Youth and
Sports, and community.
