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SERVICE QUALITY TOWARDS CUSTOMER SATISFACTION: A STUDY OF COMMUTER STATIONS IN KLANG VALLEY


Since 2010, the Malaysian government implements the specific program related to the urban public transportation which is Government Transformation Programme (GTP) by placing the improving urban public transportation as one of the New Key Result Area (NKRA). However, the percentage of the urban public transportation users was only 21% by the end of 2013. The small percentage of urban public transportation users might be cause by the attributes of the service quality which influence the customer satisfaction. There is an urgent for innovation, better management and understanding of the current and potential service quality attributes to ensure the customer satisfaction. This research aim is to identify the service quality and customer satisfaction in commuter station at Klang Valley. It specifically studies on KL Sentral as the sole representative of commuter station in the Klang Valley. This research is based on data obtained from a survey questionnaire that distributed to the commuter passengers. The data was analyzed to evaluate and determine the service quality attributes that influence to the customer satisfaction. The research suggested that the service providers should identify and focus on the service quality attributes because it will changes by time and affected to the customer satisfaction. There are also recommendations to the service providers in order to improve their service performance and meet the customer satisfaction.

  • NURUL FAZIRA BINTI MUSTAPHA
  • December 2016
  • Executive Master of Administrative Science (EMAS)
  • Shah Alam, Selangor
  • BILIK THESIS FSPPP
  • 18
  • Completed
Supervisor

List of Supervisor

PROF. MADYA HJ ROZALLI HJ HASHIM

PROF. MADYA DR HJ ABDUL JALIL MOHAMED ALI

Associate Professor

Dr Haji Abdul Jalil is an Associate Professor at the Faculty of Administrative Science and Policy Studies, Universiti Teknologi MARA Shah Alam Selangor.

abdul jaliljalil
  • FSPPP
  • 03-55225341
  • Master in Development Administration
About

DiTIS is a short form of FSPPP’s Dissertations and Theses Inventory System. Since the establishment of FSPPP, the faculty has produced volumes of post-graduate and undergraduate dissertations and/or theses. Therefore, there is a dire need to establish a database to manage these high volumes of dissertations and theses.

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