The concept of strategic positioning as a fundamental element in strategic management is used to understand how one important segment of publci sector organisations, FELDA Group, a key player in the plantation industry, determines its strategic positioning towards achieving a competitive advantage. With the emergence of two dominant yet competing perspectives, the industrialist organisations (IO) view theory (Porter, 1980,1985) and the resource-based view (RBV) theory (Wernerfelt, 1984;Bar...