The area of students' satisfaction becomes a main concern for all education providers since their satisfaction gives an impact to the university's image. the study aimed to examines four major factors that lead to the students' satisfaction towards the quality of service provided by arshad ayub graduate business school (AAGBS) University teknologi mara, shah alam, selangor. The four major factors identified were quality of program, quality of lecturers, quality of facilities and quality of...